Media
Client caseNew York · October–November 2026
Be found first when people search her name.
Crafted with Love Catering is a catering and private chef business in New York. Its owner, Iryna, wanted to come up first when people search her name on Google and on assistants like ChatGPT. Her developer had already built the website. I handle what makes it findable.
Who did what
What I did
Audit, technical guide for the developer, Google Business Profile, Search Console submission, copy and photos in her CMS (Sanity) and Google Analytics 4.
What her developer did
Coding the website and publishing the changes I hand over.
What I found on October 17
- Her website ranked 1st for her name on Google, Bing and DuckDuckGo.
- Her Google profile had 5.0 stars and 15 reviews.
- But the profile’s service area covered almost all of North America, not New York.
- The website had no sitemap, robots.txt, structured data, Open Graph or Google Analytics.
- All the “Explore” buttons on the home page went to the menu.
What was done, by date
- Oct 17Manual audit and proposal.
- Oct 21Technical guide for her developer: the sitemap for Google, robots.txt, the share preview and the data that tells Google it is a caterer, taken from her CMS (Sanity).
- Oct 22Changes go live. I checked the sitemap, robots.txt, the share preview and the Google data. Sitemap submitted to Google Search Console.
- Oct 27Google profile switched to a service-area business: New York, NY, with no public address, since they cook and deliver.
- Oct 308 gallery photo descriptions published in Sanity. Review link and QR code. Initial report delivered.
- Nov 94 service pages and 22 FAQs loaded in Sanity. Google Analytics 4 set up with an event for every contact. Waiting for the developer to publish.
Where it stands
Google Business Profile verification in progress. Google asks for a video of the business. I sent what to show and the video is being recorded. Until it is verified, the profile cannot be fully edited.
Your business doesn’t show up when people search your name?
Message me with your business name and I will tell you what I find.